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Case Study
Creative Printables
Branding - Website - Social Media
Creative Printables Branding and Website Development
Client: Creative Printables
Industry: Print On Demand Services
Problem Statement: Creative Printables, a print on demand service provider, needed a compelling brand identity and an efficient website to showcase their services, attract customers, and facilitate the ordering process. They sought to establish themselves as a leading player in the print on demand industry.
The Objective
Brand Logo Design: Create a distinctive and memorable brand logo that reflects Creative Printables’ commitment to creativity and personalized printing solutions.
Website Design: Develop a user-friendly and visually appealing website that effectively communicates Creative Printables’ services, showcases their portfolio, and streamlines the ordering process for customers.
Research and Discovery:
Conducted market research to understand the print on demand industry and identify competitors.
Held discussions with the client to gather insights into their unique selling points and vision for the brand.
Concept Development:
Brainstormed logo concepts that embodied creativity, personalization, and the print on demand process.
Explored various design elements, including typography, color schemes, and imagery.
Design Iterations:
Presented multiple logo concepts to the client for feedback and direction.
Incorporated client feedback to refine and narrow down the logo concepts.
Website Design & Development
Information Gathering:
Collected all relevant information about Creative Printables’ services, pricing, and portfolio.
Conducted a competitive analysis to identify industry best practices.
Wireframing and Prototyping:
Created wireframes and prototypes to plan the layout and user interface of the website.
Designed an intuitive navigation system to guide visitors through the ordering process.
Visual Design:
Developed a visually appealing website design that aligned with the brand logo and conveyed a sense of creativity.
Incorporated a color scheme that represented creativity and allowed for clear differentiation of service categories.
Content Creation:
Crafted informative and persuasive content that described Creative Printables’ services, benefits, and customization options.
Ensured that the website content was clear, concise, and engaging.
Development:
Built the website using responsive web design techniques to ensure compatibility across various devices and screen sizes.
Social Media
Platform Selection:
Worked with the client to identify the most relevant social media platforms based on the target audience’s demographics and behaviour.
Content Strategy:
Created engaging and shareable visual content, including images and videos, that showcased Creative Printables products and customisation options.
Crafted compelling captions and used relevant hashtags to increase discoverability.
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